IMMERSIVE VIDEO CASE STUDY
Objective
This case study will be describing our approach to 360 video and virtual reality once it was introduced to be an accessible medium. Our objective was to bring cinematic storytelling tools and techniques to all of our 360 projects.
We weren’t satisfied with just using the medium to show cool perspectives, we needed to make something we hadn’t seen done yet with what was available.
SWEDEN 2019 – The Throne of the North – 360 Image for Game of Thrones Campaign – #FORTHETHRONE
Approach
We invest in months of research to develop a cinematic language to immerse the viewer in the story, finding new ways to utilize the tools we had traditionally used in linear video.
Our first major project, Jazz Cartier Red Alert/100 Roses we developed ways to fly the camera using a drone. The test footage from this project alone secured us our next project, shooting in Uganda for Unicef.
Final scene of Jazz Cartier – 100 Roses 360 music video.
BTS of JAZZ Cartier’s performance piece.
Clip from flat broadcast video deliverable from the 360 video.
Jon and Connor launching the drone for 360 aerials shots in Uganda.
We were immediately hooked. We found our unfair advantage was to bring creative and technical to a medium that no one understood at the time.
Here is where we really realized what Combo Bravo could be.
The momentum of a new storytelling format sparked a fire that led us to working with UNICEF, Rotary International, Right to Play, CAA, Mountain Dew, Chevy, Metrolinx, Cadbury and Game of Thrones.
Handing off an underwater 360 camera in the Bahamas.
Underwater 360 in the Philippines.
Catching the Freefly Alta 8 drone on location in the Philippines.
360 drone shot in Ghana for Cadbury Bicycle Factory.
No matter what the project we always look for how the narrative or idea is best serviced by the technology, and not the other way around.
BTS Cable Cam setup in Ghana for Cadbury Bicycle Factory.
Finished 360 cable cam shot for Cadbury Bicycle Factory.
Accepting the Canadian Screen Award for Best Direction
Poster for Deerbrook (2018) – our award winning original VR film
GAME OF THRONES – #FORTHETHRONE
SWEDEN – Connor clears XLR cables packed with snow.
SWEDEN – JON and CONNOR with the northern lights
SPAIN – Connor unravels 150ft AV snake.
SPAIN – Location scout timelapse.
CINEMATOGRAPHER: Jon Riera
TECHNICAL DIRECTOR: Connor Illsley
AGENCY: DROGA5
AGENCY PRODUCER: Alyssa Cashman
DIRECTOR: Aramique
PRODUCTION: Tool of North America and Podium Films
EXECUTIVE PRODUCER: Jordan Eady
PRODUCER: Kegan Sant and Kate Montague
JAZZ CARTIER – RED ALERT/100 ROSES
DIRECTOR: Jon Riera
TECHNICAL DIRECTOR: Connor Illsley
CINEMATOGRAPHER: Martin Wojtunik
EDITOR: Combo Bravo
PRODUCER: Matt Power and Dave Gardiner
PRODUCTION: Mad Ruk Entertainment
VFX: Call Me Smith
VFX LEAD: Peter McAuley
VFX ARTIST: JAMES ANDRES
VFX PRODUCER: Karen Huybers and Jenna Edwards
MADE POSSIBLE BY MUCHFACT
CADBURY BICYCLE FACTORY – LET’S GO
